5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic […]
Can you describe what Yahoo! does in one sentence?
Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer […]
Why your business should sponsor an event
Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation […]
Successful marketing is about applying “KISS”
A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly […]
Teach yourself starting and writing a business blog
The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the […]
How to start a career in marketing
I previously covered marketing recruitment from an employer’s perspective so I thought it would be interesting to also take it from the job hunter’s point of view. From my own experience as someone who got my foot on to the ladder in my early 20’s through to now being a marketing manager in my 30’s, these are my tips on how to get your first marketing job.