How to find out why your customers are leaving
Do you fully understand why your customers cancel your service? Not when or how, but why? Using time-based cancellation data to perform […]
How to get your customers to drive tons of traffic from Google (and love you for it)
In this post I will show you how to become a thought leader in your industry AND drive tons of traffic from […]
The 3 most important emails you’ll ever send
Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. […]
20 ways you can boost word of mouth referrals today
Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations […]
Brands supporting customers’ micro-moments are winning
People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It […]
Digital Ocean’s community strategy is awesome [Review]
Web hosting is not the sexiest of products. For most people it is just another commodity (like gas or water), with price […]
The ultimate guide to running your own customer conference
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… […]
24 customer marketing ideas you can do right now
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy […]
Buyer’s remorse – What it is and how to stop it
What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period […]
Don’t be a marketing dinosaur
As a marketing professional of 10 years, personal development is always at the forefront of my mind. Since starting my first marketing job […]
Teach yourself customer marketing
Customer marketing, relationship marketing, loyalty marketing… whatever you call it, it is important! Attracting new customers will cost your company 5 times […]