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SEO

Edge Servers: How They Work & Improve Website Performance

The majority of marketers are aware of the common server infrastructure where the company hosts its websites or applications on a primary […]

5 min read
SEO

Unraveling Google’s New Metric – Interaction to Next Paint (INP)

In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]

3 min read
Paid media

Maximizing Google Ads Performance with Campaign Groups and Performance Targets

Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]

3 min read
Paid media

How to write a great PPC ad

With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]

6 min read
Articles

Best open source alternatives to Google Analytics 4

Although GA4 is free and packed with advanced features, it’s not without its draw backs. From questions around data ownership to some […]

4 min read
Paid media

How to Run an Experiment in Google Ads

Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]

3 min read
Paid media

How to set up a Reddit Ads account

Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]

3 min read
Brand

How to Create a Winning Video Campaign Brief

Video marketing is one of the most effective ways to reach and engage with your target audience. Creating a successful video campaign […]

3 min read
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  • Reviews
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    • Newsletter
    • Best WordPress plugins for digital marketers
  • Contact
Subscribe