Using reviews & testimonials to increase sales
People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.
The boy who couldn’t fail: Marketing in a crowded marketplace
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we […]
5 lessons to learn from Ikea’s marketing
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, […]
Guide to creating an effective customer survey
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
5 mistakes marketers shouldn’t be making on their cover letters
“You don’t get a second chance to make a first impression.” It’s an adage that is practically unavoidable in the contemporary business […]
How to proactively manage your reputation online
We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative […]
7 ideas to treat your brand fans like a slice of fried gold
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Brand building […]
5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic […]