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Brand

Increase your Trust Pilot score in two easy steps ⭐

Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works.

Customer marketing

Better email marketing applying the scientific method

Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is […]

Customer marketing

The 3 most important emails you’ll ever send

Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. […]

Customer marketing

24 customer marketing ideas you can do right now

Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy […]

Customer marketing

Trust is email marketing’s most important metric

There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise […]

Customer marketing

Costa sent me one of the best marketing emails I’ve read

Earlier this year I recieved such a bad marketing email from JD Sports I had to write a post about it. This […]

Customer marketing

Use your order confirmation email to sell more

Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]

Customer marketing

A guide for reactivating churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]

Customer marketing

JD Sports sent me the worst marketing emails ever!

I haven’t bought anything from JD Sports for well over 5 years, but I am on their mailing list. I tend to […]

Customer marketing

Your welcome email is your most important piece of customer marketing

Acquiring a customer is only the first step along what you want to be a very long journey together. The most successful […]

Articles

Why Microsoft’s new marketing campaign shows Google is winning

Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]

Customer marketing

Email marketing on a budget

Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools […]

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MarketingNerd
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