Increase your Trust Pilot score in two easy steps ⭐
Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works.
Better email marketing applying the scientific method
Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is […]
The 3 most important emails you’ll ever send
Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. […]
24 customer marketing ideas you can do right now
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy […]
Trust is email marketing’s most important metric
There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise […]
Costa sent me one of the best marketing emails I’ve read
Earlier this year I recieved such a bad marketing email from JD Sports I had to write a post about it. This […]
Use your order confirmation email to sell more
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]
A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
Email marketing on a budget
Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools […]