Use your order confirmation email to sell more
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]
A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
Email marketing on a budget
Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools […]