What is Google Ads’ Quality Score and why is it important?
Google Ads holds a nearly 25% market share and is crucial for businesses. Understanding Quality Score is vital for ad performance and cost-efficiency. It reflects ad quality, impacting position and cost. Factors include CTR, keyword relevance, landing page quality, ad text relevance, and historical account performance. Improving Quality Score leads to better ad placement and lower costs.
Strategy Vs. Tactics: What are they?
A successful business relies on a clear distinction between strategy and tactics. While strategy defines long-term goals, tactics outline short-term steps to achieve them. An effective strategy is metrics-focused, goal-centric, and reality-based, while successful tactics are strategy-aligned, short-term, and time-bound. Connecting well-planned strategy and tactics is key to business success.
How to Get More Google Reviews for Your Business
Online reviews play a pivotal role in shaping consumer decisions and influencing purchasing behaviors. Google Reviews, in particular, hold significant weight as […]
Edge Servers: How They Work & Improve Website Performance
The majority of marketers are aware of the common server infrastructure where the company hosts its websites or applications on a primary […]
Plausible Analytics Review – The Best Google Analytics Alternative?
Plausible Analytics Review This Plausible Analytics review is based on real world use in a business environment. How easy is it to […]