Edge Servers: How They Work & Improve Website Performance
The majority of marketers are aware of the common server infrastructure where the company hosts its websites or applications on a primary […]
Unraveling Google’s New Metric – Interaction to Next Paint (INP)
In March 2024, Google is introducing a crucial update to its Core Web Vitals, a set of metrics critical for user experience […]
Maximizing Google Ads Performance with Campaign Groups and Performance Targets
Google Ads is an ever-evolving platform, and one feature that is often overlooked is the utilization of campaign groups and performance targets. […]
How to write a great PPC ad
With millions of businesses trying to reach and engage with consumers through paid search (typically Google Ads), being able to create an […]
Best open source alternatives to Google Analytics 4
Although GA4 is free and packed with advanced features, it’s not without its draw backs. From questions around data ownership to some […]
How to Run an Experiment in Google Ads
Google Ads Experiments is a feature that allows you to test changes to your account on a portion of the auctions that […]
How to set up a Reddit Ads account
Advertising with Reddit can be an effective way to reach a large audience quickly. The platform makes it easy to target a […]
How to Create a Winning Video Campaign Brief
Video marketing is one of the most effective ways to reach and engage with your target audience. Creating a successful video campaign […]