My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.
Feel free to get in touch or just say hello.
Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote that suggests deliveroo aren’t quite getting that quite right. Right message, right person…wrong time I love the idea of deliveroo; real restaurant food delivered to your door. The only [...]
Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is working or not. Every aspect of it is trackable, testable and reportable. Rather than approaching making changes an ad-hoc or subjective basis, you can improve your email marketing performance [...]
Do you fully understand why your customers cancel your service? Not when or how, but why? Using time-based cancellation data to perform churn and cohort analysis will show you when they leave (and allow you to surmise why), but this alone can’t tell you the real reasons behind it. (Image source) “So I know my […]
In this post I will show you how to become a thought leader in your industry AND drive tons of traffic from Google. Plus, you’ll get there by having your customers doing all the work for you (and they’ll love you for it)! How do you become a thought-leader? Thought leaders are the go-to sources […]
Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. Email sets the tone, raises (or lowers) expectations, drives sales/renewals and can act as a barometer for customer happiness. The three most important emails you’ll send are: Your welcome email Service/product satisfaction [...]
Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word [...]
People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’ […]
Web hosting is not the sexiest of products. For most people it is just another commodity (like gas or water), with price being the primary differentiator. The truth is, web hosts are wildly different, with varying degrees of support, page load speeds, reliability and security. The problem is the large majority of web hosts have […]
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem [...]
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure […]
Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is a new, younger generation paving their way into the world. They have grown up completely immersed [...]
What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period immediately after purchase is most likely to be affected by cognitive dissonance (aka “buyer’s remorse”) than at any other time. Post Purchase cognitive dissonance is the phrase we give to the [...]