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Matthew Telfer
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Matthew Telfer

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

    The 3 most important emails you’ll ever send

    Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. Email sets the tone, raises (or lowers) expectations, drives sales/renewals and can act as a barometer for customer happiness. The three most important emails you’ll send are: Your welcome email Service/product satisfaction [...]

    20 ways you can boost word of mouth referrals today

    Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word [...]

    Brands supporting customers’ micro-moments are winning

    People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’ […]

    24 customer marketing ideas you can do right now

    Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure […]

    Buyer’s remorse – What it is and how to stop it

    What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period immediately after purchase is most likely to be affected by cognitive dissonance (aka “buyer’s remorse”) than at any other time. Post Purchase cognitive dissonance is the phrase we give to the [...]