Brands supporting customers’ micro-moments are winning
People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It […]
The ultimate guide to running your own customer conference
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… […]
24 customer marketing ideas you can do right now
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy […]
Buyer’s remorse – What it is and how to stop it
What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period […]
Planning for better marketing results
Badly organised feedback loops between marketing teams and designers always increases the amount of time a project takes, inflates costs, demotivates everyone […]
5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis […]
Trust is email marketing’s most important metric
There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise […]
How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]