How to target mobile users with Google AdWords
We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% […]
Digital marketing quick wins you can do today
Following on from my post about SEO quick wins, here are simple, but often overlooked, ideas for you to use in your digital marketing. […]
Running your first A/B test
Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, […]
Use your order confirmation email to sell more
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]
A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]