My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


DIY marketing on a shoestring budget

My first marketing job was for a small, local law firm with a very small budget. This meant I had to be incredibly selective in the marketing we undertook, and I had to make sure every penny delivered. I also had to take on a lot of tasks other companies would normally outsource because we […]

5 lessons to learn from Ikea’s marketing

IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to look [...]

Teach yourself how to make an infographic & promote it

Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned in to an infographic, the art is making one that people enjoy reading and sharing. Infographics are a wildly popular content marketing tactic, with hundreds released into the [...]

6 essential tips for successful content marketing

The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail.

Email marketing on a budget

Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. You may be thinking “I hate spam”, and so do I, so does everyone! Effective email marketing is not […]