You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have […]
Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word [...]
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem [...]
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty of horror stories recounting how small businesses have wasted hundreds or even thousands of pounds on PPC. Understandably this makes other small businesses nervous to start using channels such as Google [...]
Now more than ever, we all have free (or low-cost) access to marketing tools and technology that used to cost thousands of pounds. The extent to which you manage and analyse your marketing efforts is no longer a budgetary decision. Marketing performance is an area that is full of amazing free, and super low cost […]
Rebranding your business typically relates to changing the brand image of your company. The purpose of rebranding a business varies and can take up different forms depending upon the objective you expect to achieve. For instance, some might go for a simple logo change while others might refurbish the entire philosophy of the [...]
Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These [...]
Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to write a 10,000 word essay to form your marketing strategy. In this post I will show you how to create an effective marketing strategy quickly and easily, removing all the theoretical fluff that [...]