20 ways you can boost word of mouth referrals today
Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations […]
The ultimate guide to running your own customer conference
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… […]
How to control your PPC budget
A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty […]
Tools to instantly improve your marketing for only £15.47
Now more than ever, we all have free (or low-cost) access to marketing tools and technology that used to cost thousands of […]
How to rebrand your small business: A step by step guide
Rebranding your business typically relates to changing the brand image of your company. The purpose of rebranding a business varies and can […]
9 tips for running a successful customer conference
Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From […]
Create a marketing strategy in under an hour
Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to […]
DIY marketing on a shoestring budget
My first marketing job was for a small, local law firm with a very small budget. This meant I had to be […]
The boy who couldn’t fail: Marketing in a crowded marketplace
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we […]
5 lessons to learn from Ikea’s marketing
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, […]
Content marketing should never be content for content’s sake
I get the impression I’ll be sick of the word content by the end of this post, but this is a point […]
Teach yourself how to make an infographic & promote it
Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned […]