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SEO

The inconvenient truth about traditional content marketing

If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.

Brand

A quick anecdote about Deliveroo’s wasted marketing budget

In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote […]

Brand

5 things you don’t want to hear about your marketing

We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis […]

Marketing careers

6 tips for writing a marketing CV that gets you an interview [2021 edition] ????

As someone who has hired new team members across a number of growing businesses, I have seen a lot of marketing CVs […]

Brand

Focus on acquiring customers NOT sales

The objective of any business is to sell, that is never in question. But how best to go about doing it in a […]

Articles

How do you deal with “generation free”?

Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot […]

Customer marketing

JD Sports sent me the worst marketing emails ever!

I haven’t bought anything from JD Sports for well over 5 years, but I am on their mailing list. I tend to […]

Brand

How to turn your business in to more than a commodity

An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]

Articles

Lessons I’ve learned in my first 10 years as a marketing professional

It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and […]

Articles

Twirling, twirling… always twirling

There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums […]

Social media

Organic marketing on Facebook? – A response

I don’t get a lot of time to read other marketing blogs, but there are a handful I’ll check back on now […]

Brand

Your marketing must support your business reality

People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]

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MarketingNerd
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Subscribe