Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Guest Post
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
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Stand Out from the Crowd and Get Your Business Noticed
Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have […]
The inconvenient truth about traditional content marketing
Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites [...]
A quick anecdote about Deliveroo’s wasted marketing budget
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote that suggests deliveroo aren’t quite getting that quite right. Right message, right person…wrong time I love the idea of deliveroo; real restaurant food delivered to your door. The only [...]
Is “Generation Z” the most complex consumer to challenge marketers yet?
Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is a new, younger generation paving their way into the world. They have grown up completely immersed [...]
5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis with an honest and open mind. They are also usually the most successful. Here are five truths that can be applied to every business’ marketing, no matter how big or small their budget. […]
How to write a marketing CV [2020 edition]
As someone who has hired new team members across a number of growing businesses, I have seen a lot of marketing CVs in my time. Some of them good and many of them not so good. I have previously given advice on starting a career in marketing, and listed questions to ask hiring your first […]
Focus on acquiring customers NOT sales
The objective of any business is to sell, that is never in question. But how best to go about doing it in a way that not just maximises first basket revenue, but also repeat sales? By focusing on acquiring customers, not sales. This is more than a subtle shift in tactics, it is a fundamentally different strategy that […]
How do you deal with “generation free”?
Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and […]