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Brand

How to turn your business in to more than a commodity

An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]

5 min read
Articles

Lessons I’ve learned in my first 10 years as a marketing professional

It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and […]

3 min read
Brand

Your marketing must support your business reality

People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]

2 min read
Articles

Why Microsoft’s new marketing campaign shows Google is winning

Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]

2 min read
Business

It’s all part of the plan

For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]

2 min read
Articles

Great marketers have a solution not just the problem

The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around […]

2 min read
Customer marketing

Do your customers want to have a conversation with you?

I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that […]

2 min read
SEO

Your business blog can be your best friend or your worst enemy

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only […]

4 min read
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  • Reviews
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    • Free Marketing Courses
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    • Essential marketing reads
    • Newsletter
    • Best WordPress plugins for digital marketers
  • Contact
Subscribe