Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Guest Post
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
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JD Sports sent me the worst marketing emails ever!
I haven’t bought anything from JD Sports for well over 5 years, but I am on their mailing list. I tend to ignore their emails, but their latest one got my attention for all the wrong reasons. The problem was not with them emailing me, the design, the quality of the copy or the relevancy. […]
How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who their supplier is. They are so disconnected from their supplier that they don’t care, and that means they have no brand recall. This is exactly the same for me with my gas supplier – […]
Lessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and it doesn’t seem so long ago I was starting my first marketing job, but looking back so much has changed in this time, for both me and the industry. On a personal level […]
Twirling, twirling… always twirling
There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me: “Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse, he struggled […]
Organic marketing on Facebook? – A response
I don’t get a lot of time to read other marketing blogs, but there are a handful I’ll check back on now and then, one of those being Jim’s Marketing Blog. A recent post (here) was simply a quote of his own (no more, no less): “Teaching people the best way to market organically with […]
Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, getting a sale is not the end goal for marketing, it is gaining a customer. To achieve this, whatever product or services you sell, your marketing must emphasise what you do well, and […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on the radio and it is following me around the internet (with no remarketing cookie I’d add). If you live in the UK and consume any media, you’re almost certain to be exposed to […]
It’s all part of the plan
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the adrenalin kicks in, handing in briefs at the last minute or not starting until it is so late, nights are inevitable. For me, that’s a horrible way to work and I can’t do […]