How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]
Lessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and […]
Your marketing must support your business reality
People who misunderstand marketing often think the goal is to create and emphasise the gap between reality and perception. In my opinion, […]
Why Microsoft’s new marketing campaign shows Google is winning
Microsoft is pushing their brand new Outlook/ Hotmail marketing campaign really hard right now. I’ve seen it on TV, heard it on […]
It’s all part of the plan
For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the […]
Great marketers have a solution not just the problem
The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around […]
Do your customers want to have a conversation with you?
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that […]
Your business blog can be your best friend or your worst enemy
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only […]