5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic […]
Can you describe what Yahoo! does in one sentence?
Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer […]
Successful marketing is about applying “KISS”
A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly […]
6 questions to ask hiring your first marketing employee
There reaches a stage in a growing company’s life time when as the manager/ owner you can’t do everything yourself anymore and still have time to eat and sleep. A lot of people in marketing are good at selling themselves (as you’d expect I suppose), and making themselves appear better than they actually are. In a large team, this can be absorbed, however if they are going to be your only marketing team member, hiring the wrong person could be a disaster.
5 lessons to learn from McDonalds’ marketing strategy
Whether you like their food or not, McDonald's are one the very best marketing businesses in the world today. They are an excellent case study in both how to market your services globally, and so often over looked, locally. Here are 5 lessons you can apply to your own business.
The essential guide to writing a marketing strap line
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it isn’t.