Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have… Continue reading

20 ways you can boost word of mouth referrals today

Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word of mouth… Continue reading

The ultimate guide to running your own customer conference

Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem like a daunting prospect, and one that only large businesses have… Continue reading

How to control your PPC budget

A badly structured and unmonitored PPC account can easily burn through your marketing budget in a matter of hours. There are plenty of horror stories recounting how small businesses have wasted hundreds or even thousands of pounds on PPC. Understandably this makes other small businesses nervous to start using channels such as Google AdWords. It doesn’t have… Continue reading

How to rebrand your small business [2019 edition]

Brand building is vital for any business, no matter how big or small. Strong brands stand out in every market, attract more customers, and keep more of those they already have. The value of brand building is often misunderstood, especially amongst small businesses who are used to associating time and money with a specific, tangible… Continue reading

9 tips for running a successful customer conference

Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These can range from… Continue reading

WordPress plug-ins that increase sales & engagement

If you use WordPress to power your business’ website or take orders online, you instantly have access to a huge range of really powerful marketing tools ready to install and use in a matter of clicks. In this post I will showcase the best plug-ins for you to increase conversions, boost subscriber opt-in rates, enhance… Continue reading