Running your first A/B test
Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, […]
Use your order confirmation email to sell more
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]
A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]