MarketingNerd

About this marketing blog…


My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

Feel free to get in touch or just say hello.

Matthew Telfer
Author

Matthew Telfer

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

    The essential guide to writing a marketing strap line 🎯

    A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it [...]

    7 reasons your business shouldn’t use social media

    Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an [...]